Introduction to Search Engines
A search engine, like Google, Yahoo! or MSN Search, is a website that helps you search for other websites. To find websites related to a specific topic, a searcher enters keywords into the search engine. It will then find websites that match the keywords chosen by the searcher by looking through websites' content for these keywords. Learn more about Keywords.
Once a search engine finds websites that match the searched keywords, these websites are ranked according to 'relevance'. Relevance is how important the search engine thinks the website is to the search, or how well it thinks the website will meet the needs of the searcher. The higher the relevance, the higher in the results the website will be placed.
Relevance and Search Engine Ranking
Search engines scan and index the content of your site so they can include it in future keyword searches. When search keywords are entered, the search engine decides how relevant your website is by using an algorithm, or a mathematical formula.
No two search engines use exactly the same algorithm, but there 3 key factors used to decide relevance:
- Textual Content and Images. Learn how to write for the Internet.
- Meta tags. HTML code that provides specific information about your website to spiders. Learn more about Meta tags.
- Inbound links. Links to your site from other sites. Learn more about inbound links.
Submitting Your Site to a Search Engine
Search engines do not automatically know when a new website is created. While they may find you by following links from other websites, it's better to be sure and submit your URL directly to them.
Here are some search engines that allow you to submit your URL:
Keep in mind that this does not guarantee that your website will show up in the results.
TIP! Some website builders, like Moonfruit, automatically submit your website to search engines. Check which search engines the builder you choose submits to and make sure to submit to the search engines it doesn't.
Search engine pay-per-click advertising is paid advertising that is tied into the searched keywords. These are the listings on your results page that look a little different from the rest. They may be called either 'Sponsored' or 'Featured' listings and are typically placed at the top or side of the page.
This type of advertising can provide greater visibility and the advertiser only has to pay when searchers click their ad and visit their site.
Pay-per-click advertising is an extremely effective way to increase traffic to your website. For more information, read Pay-Per-Click Advertising: Get your Website on Search Engines Now.
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