Yahoo! Review: Editor (2 stars)

Editor Overload - But Only One Truly Fits Our Purposes

Merchant Solutions has a total of 4 different editors for building a website and they don't make it easy for you to figure out which is best for your needs. Of all the options, Store Editor, with its messy interace, is the only useful editor that fits the scope of our reviews.

Sorting Through the Mess of Editors

Though only Store Editor will get a full review, we want to give a few details about the other editors though to be fair.

From reading their Getting Started Guide, it seemed like there were 2 editors, "Web Hosting" or "Store Editor."  But when we got into "Web Hosting," we discovered that there were 3 editors under that umbrella: Yahoo Wizards, PageBuilder, and SiteBuilder.

These editors are not meant to be used interchangeably, so relax - you don't have to learn them all, just the one you decide to use. If your needs change you can upgrade to a more advanced editor, but you can't switch back.

SiteWizard - Good for a Quick Start, but Nothing More

We hate to confuse you, but it must be said that Yahoo Wizards is actually divided into a further 3 editors: PageWizards, AlbumWizards, and SiteWizards.  PageWizards is for making basic single webpages, whether it's a party invitation or a personal portfolio page.  AlbumWizards is for making photo albums. 

SiteWizards has a little more business application, but it has no advanced features, tools and has no e-commerce capability.  You are also limited to 7 pages. 

You can't upload your own images (except for your logo), nor can you customize the design of your chosen template.  The lack of customization made for a pretty crappy home page for our Widget Factory.  We dare you to try and find our logo (Hint! It's in the top left corner.)  

Would you settle for a home page like this for your business?

It does however do a good job of walking you through the creation of a basic brochure style website.  It helps you make a quick link page.  It even provides forms for entering info for the contact page, like business hours and driving directions.  

Easy to Create a Quick Contact Page

Too bad it comes out very plain-looking:

Ultimately, Site Wizard isn't flexible enough for a serious business. If you want more customization, you'll have to switch over to PageBuilder or SiteBuilder for more options (not Store Editor though - the technology is different). Once you switch over though, there's no turning back to SiteWizard. The technology for the other two editors is too complicated for it.

PageBuilder and SiteBuilder (and Why They Don't Make This Review)

PageBuilder is an MS Word style website editor. It has more advanced applications than SiteWizard, but no e-commerce options. It is software that is launched and run online, but not through your Internet browser (this can take awhile if you have a slow connection). Our review magazine is devoted to browser-based website builders, so it doesn't make the cut.

Glance at PageBuilder

SiteBuilder is the choice recommended by Yahoo for the widest range of business tools. It allows e-commerce, though it limits you to 150 products (Store Editor allows you unlimited products). Unfortunately, it is downloadable software and it is not compatible with any of Merchant Solutions's online editors. That means if you want to make any changes to your website from a computer that's not your own, you'll have to download the software.  Because SiteBuilder is not a browser-based website builder, nor is it compatible with one, it doesn't make the cut either.

A Glance at SiteBuilder

Store Editor - Hard to Steer, but It Makes the Cut

Considering how simplistic the tools and design are within this editor, you'd expect it to be easy to use. It's not.

When you first use it you start on a blank web page with a yellow tool bar. Some of the buttons are self-explanatory, like "Edit" (to edit your site) or "Link" (to add a link to your site).  Others are so vague, you can only guess what they do, like "Section," "Item," and "Variables." 

Confusing Store Editor Toolbar

Let us clarify these for you. "Section" is for adding another page to your site.  "Item" is for adding a product. "Variables" is for changing the look of specific pieces of your website, like the font color, button size, or image dimensions.

Yahoo tries to help you by adding a contextual help menu to define each of the buttons, but it doesn't clear up confusion because it uses the same lingo that caused the problem in the first place. They define the "Section" button by writing simply "will create a new section and list it here." The help menu can be hidden if you so choose.

Not an MS Word Style Editor

There's a reason why so many website builders are using the MS Word style as the basis for their editor. Everyone knows the interface, making it easier to follow. 

Store Editor, unfortunately, marches to the beat of a different drum, one with a very strange rhythm. When you click to edit a page, you're taken to a different page where you change the elements on the page.  The layout of the editing page is just a big table, making it hard to pick out individual elements you want to edit.  And it looks nothing like the page you're working on so you have to use your imagination to know how your changes are going to look.

Store Editor's Table-Based Editing Page

Even if Yahoo wasn't going to go with the MS Word format, they should've at least included some of its basic text formats. In Store Editor, not only can you not add advanced text features like tables, it even lacks basic functions like bold and italics. 

Plus, if you want to change the font, you actually have to enter the specific font name, rather than being able to choose from a drop-down list. Most people don't know the names of fonts beyond Arial and Times New Roman.

Editor Seriously Lacking Flexibility

To top off the lack of editor options, the editor offers no control over the placement of text and images. You add your text and images in the fields and the editor plunks them on the page in the same place every time. The only work-around is to use HTML, but then what's the point of using a website builder at all if you have to do that?

Show Off Your Wares on Your Home Page

One feature we do like is the "Specials" button. This lets you easily add products you want to feature as specials on your home page. We found this feature through experimental clicking (the button wasn't descriptive enough for us to know its use intuitively), but it's quite handy once you know what it does.

Easy to Feature Items on Sale

Save Your Work and Publish Later

Sometimes it takes awhile to develop the text for a web page. Some builders force you to publish unfinished text because they simultaneously save and publish. 

Store editor allows you to save your work by clicking the "Update" button. The word "update" is misleading, making you think you're "updating" your website, but the function is nice anyway. To publish your work, you have to go to the tool bar and click "Publish."

Upload Images One at a Time

Image upload is simple enough.  Within the edit page, you click "upload" to put an image on the page. This brings you to an upload page that prompts you to browse through your computer to find an image. Once you choose one it's put directly onto the page. You can only upload one image at a time unless you compress a bunch of images into a .zip file.

Resizing your images is a bit trickier. You have to go into "Variables" then enter the specific dimensions (in pixels, not inches).  Don't know how big 70 pixels is?  Too bad.

Better Get to Know How Big Pixels Are.

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Who We Are
Senior Writer
Rodney Scott
Senior Writer
Senior Writer
Eric Rancic
Chief Researcher

We are a team of five website creation professionals. We believe that the website builder is a wonderful tool that puts website creation in reach of any person or business.

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